EU AI Act ready
Stay compliant with official label formats aligned with the EU AI Act and guidance.
Always up to date
The easiest way to label AI-generated images
Create clear, compliant AI labels and icons for your images in seconds.
What the EU AI Act means for the AI images you publish
European Commission guidance(opens in a new tab)The AI Act’s Article 50(4) is a transparency rule, and it lands on whoever publishes AI content — not only on the companies that build the models. Deploy a generative AI system, and you have to disclose that what people are looking at was artificially generated or manipulated.
That reaches further into online retail than it first sounds. The rule is written around deep fakes: AI images, video or audio resembling real people, objects or places that would appear authentic to the person seeing them. A photoreal product render, an AI model wearing your clothing, a generated lifestyle shot in a paid social post — all of it sits inside that definition. Work that is evidently artistic or stylised is treated more lightly.
The Commission publishes a free set of labels for exactly this — AI Generated, AI Modified, and a plain AI mark. Using its labels is optional; disclosing is not. The guidance is specific about how the mark has to behave:
- Perceivable the first moment someone sees the content
- Placed clear of any overlay that could cover it
- Embedded in the asset, so a reshare or download keeps it
- Clearly visible in size, and written in plain language
- Exposed to assistive tech via alt text or an ARIA label
- On screen long enough to actually be read
Why creators choose EU Labels
Everything you need to put the EU's AI disclosure labels on the images you publish—fast, and without leaving the browser.
Placed in seconds
Pick a label, a corner, black or white, and a size. The preview is exactly what you download.
No guesswork, no re-exports
JPG and PNG, unchanged
Every image comes back at its original pixel dimensions and in the format it arrived in.
Same file, one label added
Hundreds at a time
Style one image, apply it to the whole batch, then download everything as a single ZIP.
Fine-tune any image on its own
No design work required
Size, margin, and placement are calculated for each image, so the label sits right on all of them.
Built for non-designers
Simple credit-based pricing
One credit labels one image. Buy a pack of credits and use it whenever you need it.
No subscriptions, no surprises
How EU Labels works
Three steps, and the images never leave your browser.
Add your images
Drag and drop, or browse for them. JPG and PNG, one image or several hundred in a single batch.
Choose and place the label
Pick one of the three EU labels, put it in a corner, choose black or white, and set its size. Apply it to the whole batch, or style any image on its own.
Download the ZIP
Every image comes back labelled, at its original size and in its original format, in one archive.
Made with EU Labels
A continuous look at published images carrying the EU's AI disclosure labels—across products, packaging, and campaign work.
Pay for the images you label
One credit labels one image. Buy a pack and use it whenever you need it — there is no subscription and no monthly minimum.
Basic
€2.99
Simple, affordable credits for getting started.
50 credits6.0¢ each
Pro — recommended plan
€4.99
More credits, better value for growing teams.
100 credits5.0¢ each
Max
€9.99
The highest tier for maximum flexibility and value.
250 credits4.0¢ each
Payments handled by Stripe. VAT included where applicable.
Frequently asked questions
The details people usually check before they start labelling their first images.
What does EU Labels do?
Add your images, choose one of the EU disclosure labels, and download them with that label placed on them. Size, margin, and placement are worked out per image, so the label sits correctly on a square crop and on a wide banner alike.
Which labels are included?
The three AI transparency labels published by the European Commission: AI Generated, AI Modified, and plain AI. Each one can be placed in the top-right or bottom-right corner, in black or white, at one of three sizes.
Do my images get uploaded anywhere?
No. Every image is decoded, labelled, and re-encoded by your own browser, and no image or setting is ever sent to a server. The only thing that travels over the network is your sign-in and your credit balance.
Do I need design skills to use it?
No. Pick a label, a corner, a colour, and a size. There is nothing to draw, redraw, or align by hand, and what you see in the preview is what the exported file carries.
Which file formats does it accept?
JPG and PNG, in and out. Each image is returned in the format it arrived in and at its original pixel dimensions — only the label is added. Note that re-encoding may not carry over metadata such as EXIF.
How does pricing work?
Pricing is credit based. One credit labels one image, so you buy a pack and use it whenever you need it — there is no subscription and no monthly minimum.
Can I label several images at once?
Yes, that is what it is built for. Set a label up on one image and apply it to the entire batch in one action, or give individual images their own settings. Everything downloads together as a single ZIP.
Does EU Labels decide which images need a label?
No. It is not an AI detector and it makes no legal determination — you choose which images carry a disclosure and which label they carry. What it does is place that label properly and consistently.
Can I use the exports commercially?
Yes. What you export is yours to use in products, packaging, documentation, and paid campaigns, with no per-use fee.
What happens when the guidance changes?
We track the artwork the Commission publishes and update the label set when it moves, so what you apply reflects the current guidance rather than a snapshot of it.
How does EU Labels help with EU AI Act Article 50 transparency?
It makes it straightforward to place a clear, visible disclosure on the image itself - a practical part of an Article 50 transparency workflow for AI-generated or AI-manipulated content. You remain responsible for deciding which obligations apply to your role and use.
Does a label from EU Labels make me compliant with the EU AI Act?
No. The Commission labels can support a disclosure, but using one does not by itself establish compliance with Article 50 or any other law. EU Labels is not legal advice and cannot decide whether a particular image or publication needs a label.
When might an AI image need a transparency disclosure under Article 50?
Not every AI image falls within Article 50. For images, the rule focuses on deepfakes: AI-generated or manipulated content that resembles real people, objects, places, entities, or events and could falsely appear authentic. Context and exceptions matter, so EU Labels leaves that legal decision with you.
How do I choose between AI Generated, AI Modified, and AI?
AI Generated is for content made entirely by AI, while AI Modified is for human-made content that AI has altered. Plain AI is the basic Commission mark. You choose the label yourself - the app does not try to classify your image for you.
Do I need an account to label images?
Yes. Signing in lets the editor read your credit balance and charge exports. Your image files and label settings still stay on your device; the account session and credit balance are the only parts of this workflow that use the network.
Can I save a project and return to it later?
Not yet. The current editing session lives only in browser memory, so reloading clears your imported images and label settings. Download the finished ZIP and keep your original files somewhere safe.
Will the downloaded label match the preview?
Yes. Preview and export use the same label artwork and placement calculation, so they stay aligned. The final label is rendered against the original image dimensions, not the smaller preview on screen.
Does EU Labels add C2PA Content Credentials or machine-readable AI marking?
No. EU Labels adds a human-visible disclosure to the image pixels; it does not add C2PA Content Credentials, embedded watermarks, or other machine-readable provenance markers. Re-encoding may also not retain existing metadata, so check an export before processing a batch if you depend on it.
Will the disclosure stay visible when I share the image?
Yes. The label is rendered into the exported image pixels rather than shown as a web-page overlay, so it travels with ordinary downloads, re-uploads, and sharing. It cannot, of course, prevent someone from later cropping or editing the image.
Can different images in the same batch have different label settings?
Yes. Start from one batch preset, then give individual images their own label type, corner, colour, or size. An adjustment to one image stays with that image unless you deliberately apply it to the whole batch.
Will Apply to all overwrite images I have customised?
Only after confirmation when another image has custom settings that would change. Cancel leaves everything as it is; confirm uses the selected image settings for the batch and clears the individual exceptions.
What happens if an image fails while my batch is exporting?
Each batch is charged at one credit per image before rendering. If an item fails but others succeed, you still receive a ZIP with the successful images and the failed-image credits are returned. If no usable download can be delivered, the whole batch is refunded.